MCDONALD’S UKRAINE - A BUSINESS SUCCESS STORY
Key priorities in business:
GoodFood, Good People and Good Neighbor
U.S.-Ukraine Business Council (USUBC),
Wash, D.C., July28, 2015
WASHINGTON, D.C.--When it comes to the best fast food place in Ukraine or the most popularinformal eating out (IEO) business, most Ukrainians think of McDonald’s.
So how did McDonald’s Ukraine growfrom a single restaurant in Ukraine in 1997 to a large trustworthy company withnow 75 restaurants, to one of the most reliable employers in the country,responsible and playing an active part of the Ukrainian society foralmost 20 years?
To answer this question let’s takea look at McDonald’s key priorities in business: good food, good people andgood neighbor. McDonald’s does care about its guests, their comfort and ofcourse, about the quality of the meals they get in the restaurants.
That is why the company investsconstantly in development - new locations, refurbishing of existing ones, new equipmentand technologies, menu development, people development so on.
Since the company started its operation in Ukraine 18 years ago, it hasinvested over $227 million in its development. And one can estimatecompanies will to continuous improvement and development now, when Ukraine ishaving difficult times. McDonald’s Ukraine keeps on developing and continues toinvest in new restaurants, people and innovations. The 75 restaurants arelocated in Kyiv, Dnipropetrovsk, Lviv, Odesa, Kharkiv, Vinnytsya, Rivne, Sumy,Chernigiv, Kryvyi Rig, Kremenchug, Kherson and Mykolaiv.
OVER 70% OF McDONALD'SUKRAINE SUPPLIERS ARE UKRAINIAN COMPANIES
At the same time, together withthe suppliers McDonald’s constantly works on ingredients quality bettering. In 1997,when McDonald’s opened its’ first restaurant in Ukraine all the ingredientswere supplied from other countries. At the moment over 70% of McDonald’sUkraine suppliers are Ukrainian companies. In particular, buns, beefpatties, vegetables (summer), dairy mixes for ice cream and milkshakes,ketchup, eggs, and other products are made in Ukraine. McDonald’s invests inthe Ukrainian economy also by participating in the development of its partners.
Theother important thing which insures McDonald’s success is that all these yearsMcDonald’s Ukraine invests a lot in its personnel and managers education.
Tens of thousands of youngUkrainians received their first job from McDonald's and quickly learned aboutputting the customer first, about quality, friendly and fast service
Only within 2014 the companyinvested up to $1.5 million in the employees education. And the companydoes have great personal success stories to be proud of: all the managers ofUkrainian restaurants, most of the top managers of the company including theManaging Director used to start their career as crew members and years laterdeveloped their talents and abilities to lead the company, drive changes andplan further development of the business.
In the picture: Ian Borden, Segment Presidents of McDonald’s Corporation
Perhaps, one of the brightest storiesof personal development in McDonald’s system and in Ukraine in particular isthe story of the former Managing Director of McDonald’s Ukraine Ian Borden. Ianstarted his McDonald’s career in 1994 as a corporate accountant to become in2007 General Manager of McDonald’s Ukraine.
In early 2014 Ian was appointed asa Chief Financial Officer of the Asia Pacific Middle East and Africa areawithin McDonald’s Corporation. On the 1st of July 2015 Ian Borden was promotedto one of four Segment Presidents of McDonald’s Corporation and thus tookresponsibility for 84 markets, including Ukraine.
RAISES MONEY FOR CHILDREN'S HOSPITALS
Outstanding McDonald’speople produce great ideas for the development of civil society. For thepast 13 years McDonald’s Ukraine has conducted a national charitableprogram to raise money for children’s hospitals. As of today, every 5thUkrainian took part in this charitable program.
Top quality ingredients,hospitality and friendly atmosphere, reliable partners, talented managers andeffective education system – all these factors together help McDonald’sUkraine remain the undoubtable leader among all the IEO businesses inUkraine. And this is just the beginning.
FIRST TWORESTAURANTS IN UKRAINE
The U.S.-Ukraine Business Council(USUBC) congratulates McDonald's on their outstanding record ofsuccess in Ukraine," said Morgan Williams, SigmaBleyzer, whoserves as President of USUBC.
"I personally attended theopening, in 1997, of the first two McDonald's in Ukraine.....the first one on aSaturday and the second one the next day on a Sunday in Kyiv. Thisrepresented a new day in Kyiv for restaurants in terms of customerservice, putting the customer first and having a very clean, modern customerfriendly environment."
NEWS: For the latest news about Ukraine go to the KYIV POST website: www.KyivPost.com.
The KyivPost of the ISTIL Group is a member of the U.S.-Ukraine Business Council(USUBC).
NOTE: If you do not wish to be on the U.S.-UkraineBusiness Council (USUBC), distribution list please write to email@example.com.
U.S.-UkraineBusiness Council (USUBC)
"A stronginternational voice for business in Ukraine for 20 years"
1300 I.Street, N.W., Suite 720 W, Washington, D.C. 20005
MorganWilliams, SigmaBleyzer; President, USUCC
Power Corrupts& Absolute Power Corrupts Absolutely.