Meredith Corporation, a leading global media and marketing company serving women, formed an agreement with the communication holding Atlantic Group for providing of editorial content on a syndicated basis to a new online women’s network aimed at adult women in Europe.

Liquid 7, the new agency of Atlantic Group, will integrate content from Better Homes and Gardens, Parents, Fitness and Family Circle. The agency will launch later this calendar year across Central and Eastern Europe. Headquarters of Liquid 7 is situated in Vienna.

Digital network will be dedicated to the most important topics for European women aged 25 and more, such as parenthood, home, food and health and well-being. It will be the first project of Liquid 7. The new portal will be available in local languages based on countries where it is launched.  Sales and marketing opportunities will be available both on a local and regional basis.

The main differences of the first project of Liquid 7 are totally new opportunities like integrating social media and enhanced research capabilities to support client marketing objectives.

Andrew Bain, Atlantic Group President: «Working with Meredith is a great opportunity for us. Their strong portfolio of media brands and innovative marketing services is a tremendous complement to Liquid 7, and will serve our clients well as our key markets evolve digitally».

Meredith corporation will support Liquid 7 in digital media, including operations, sales and marketing. Nowadays sites of Meredith’s brands reached approximately 25 million unique visitors and deliver more than 270 million page views monthly.

«This agreement is a great example of both the quality and relevance of Meredith’s core content to women across the globe», said John Zieser, Meredith’s Chief Development Officer, «It’s also recognition of our deep knowledge and skill at operating strong digital media businesses».

Atlantic Group (www.agl-media.com) is a communications holding company focused on advertising and media-related properties in Central Europe.  Founded in 1992, it owns and manages over twenty brands operating in advertising, media services, publishing, outdoor and digital production.  Atlantic Group provides both sector specific and comprehensive communications offerings to advertisers, with more than 400 international, regional and local clients, as well as multiple partners across Europe and the United States.

Meredith (www.meredith.com) is owner of powerful consumer brands such as Better Homes and Gardens, Parents and Family Circle and cutting-edge marketing capabilities – is the No. 1 media and marketing company serving American women.  Meredith’s titles are currently distributed in more than 60 countries – including nearly 30 licensed local editions such as Better Homes and Gardens in Australia, China, India and Russia – making them accessible to hundreds of millions of consumers around the world.