Dentons enters ranks of top 20 most recognized firms

Dentons, Kyiv, Ukraine
Monday, December 16, 2013

Makes fastest gain of any top firm

 

Anew report released in October 2013 byAcritas, the world’s leading provider of legal market research, shows thatDentons has entered the ranks of the top 20 legal brands just six months afterthe firm’s launch.

 TheAcritas 2013 Global Elite Brand Index ranks Dentons as the 19^th mostfavorably recognized legal brand, according to the responses of 815 seniorgeneral counsel in multinational companies with revenues of more than $1billion who participate in the Acritas survey.

 “WhenSalans, FMC and SNR Denton came together in March, we were determined tochallenge the most elite firms in the global marketplace,” said Dentons Global ChairJoe Andrew. “The fact that major purchasers of legal services across the globe– our clients – have placed us among the ranks of the world’s leading law firmsin such a short amount of time is a testament to the quality legal counsel andbusiness solutions our lawyers and professionals are driven to deliver everyday.”

 “Weconsciously pursued a brand migration strategy through client relations,advertising and marketing to transfer the high regard and goodwill that Salans,FMC and SNR Denton enjoyed in their own regions to the global brand ofDentons,” said Dentons Chief Executive Officer Elliott Portnoy.  “We are convinced that those strongfoundations are what has allowed the Dentons brand to gain traction so quickly.”

 The GlobalElite Brand Index incorporates general counsel responses to questions regardingbrand awareness, favorable impressions of firms, which firms they wouldconsider for multi-jurisdictional deals and which they consider formulti-jurisdictional litigation.

Accordingto Acritas’ research, Dentons made the single largest one-year gain both in theindex score and its rankings position, rising from 63^rd in the 2012Global Elite Brand Index to 19^th this year.  For new firms like Dentons, Acritas uses thehighest ranking of legacy firms for the previous year.

 Acritasnoted, “Jumping ahead 42 places in 2013, the newest brand on the block,Dentons, has performed exceptionally well, gaining 21 places, fueled largely bya substantial increase in brand awareness on the back of high profile deals.”

The reportcalls Dentons, “one to watch.”

Acritassays its rankings reflect international clients’ preference for “a new breed ofchallenger brands” like Dentons.