On November, 20, in Kyiv DuPont Pioneer organized the last in 2014 MediaClub event for journalists in agrarian industry. Following topic “We can feed the world together” company leaders discussed Ukraine’s criticalrole in the global food security picture. Inaddition to ensure growingdemand on safe food, it was also pointed out thefuture development direction for Ukrainian agrarian industry in general andDuPont Pioneer business in particular.  

The meeting was attended by Jeff Rowe, Regional Director, DuPontPioneer in Europe, Barry James, Regional Leader in Turkey, Israel, Black Sea,Central Asia and Managing DirectorDuPont Ukraine LLC, and Csaba Molnar, Commercial UnitDirector, DuPont Pioneer in Eastern Europe. The leaders expressed the importance of quality and secure food production as a global challenge through the work at local levels.

«We know that Ukraine has a critical role to play in the globalfood security despite the current challenging political and economic situation.We also know there is an urgent need to improve agriculture productivity ofUkrainian farmers, and DuPont Pioneer focuses on this goal every day. Webelieve it is essential to deliver products which offer superior value togrowers and the food value chain. Our investments so far demonstrate our commitmentwith Ukraine and we want to be recognized as a key player in developing theUkrainian agricultural sector», - said Jeff Rowe in his openingspeech.

The topic of the 4^th Media Club was chosennot by chance as foodsecurity around the globe becomes vitally important as population increases.Ensuring that enough healthy, nutritious food is available for peopleeverywhere is one of the most critical challenges facing mankind. DuPont commit60% of its research and development budget to ensure that the world’s growingpopulation has enough to eat. alfood security despite the current challenging political and economic situation.We also know there is an urgent need to improve agriculture productivity ofUkrainian farmers, and DuPont Pioneer focuses on this goal every day. Webelieve it is essential to deliver products which offer superior value togrowers and the food value chain. Our investments so far demonstrate our commitmentwith Ukraine and we want to be recognized as a key player in developing theUkrainian agricultural sector», - said Jeff Rowe in his openingspeech. 

Barry James explained: «As a market-driven science company, DuPont is well positioned toprovide solutions to these global challenges. Science and innovation are at the heart of our company and our highergrowth, higher value strategy. Throughout our more than 200-year history,DuPont has drawn on its scientific expertise to create an ongoing stream ofinnovative products and solutions. Our more than 10,000 scientists andengineers are continuously seeking the answers to our planet’s most criticalproblems. DuPont company invested over $2.2billion in research and development in 2013». 

An example of company’s commitment to solving thesechallenges collaboratively is the Global Food Security Index that has been developed bythe Economist Intelligence Unit in cooperation with DuPont and internationalexperts. Launched in 2012, a clear set of metrics measuring the drivers of foodsecurity in 109 countries, its purpose is to focus the world’s attention on thelack of sustainability in food supply by assessing which countries are most /least vulnerable to food insecurity, looking at factors like affordability,accessibility, availability, nutritional value and safety of food. 

This year Ukraine received 56.4 points in theoverall ranking and found itself in 52^nd place.Among Ukraine’s strengths is food safety, compositeindicator that measures the enabling environment for food safety and low levelof food loss, while among the challenges is low volume of public expenditure on agricultural R&D andtwice lower than world average volume of GDP per capita. 

The company focuses onUkraine as one of the strategic markets for its agricultural business. Startingin 1970s, DuPont Pioneer became the leader on the Ukrainian seed market. The company invests in the country to support local product developmentand help Ukrainian farmers increase their productivity through the advancedPioneer® products. «DuPont Pioneer did a lot in 2014 here in Ukraine. And our goal for thenext season is gain themarket share through proposing advanced products for local farmers. Here, in Ukraine, our team isreally committed to bring the highest quality products to the marketplace andensure customer satisfaction from growing genuine Pioneer® brand seed», - CsabaMolnar concluded. 

Traditionally after the presentations by thecompany representatives journalists could ask questions and discussed hottopics with experts. The goal of the event is to bring together media andkeynote speakers in the open discussion panel. Traditionally DuPont PioneerMedia Clubs are held each quarter facilitating successful communication across theexperts in agrarian market.

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DuPont Pioneer isthe world’s leading developer and supplier of advanced plant genetics,providing high-quality seeds to farmers in more than 90 countries. Pioneerprovides agronomic support and services to help increase farmer productivityand profitability and strives to develop sustainable agricultural systems forpeople everywhere. Science with Service Delivering Success^®.

DuPont (NYSE:DD) has been bringing world-class science and engineering to the globalmarketplace in the form of innovative products, materials and services since1802. The company believes that by collaborating with customers, governments,NGOs and thought leaders, we can help find solutions to such global challengesas providing enough healthy food for people everywhere, decreasing dependenceon fossil fuels, and protecting life and the environment. For additionalinformation about DuPont and its commitment to inclusive innovation, pleasevisit www.dupont.com.

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