Professional candidates prefer personal and professional development opportunities in a company to a monetary compensation

EY LLC, Kyiv, Ukraine,  Tuesday, April 22, 2014 Published by U.S.-Ukraine Business Council,  Wash, D.C.Wednesday, April 23, 2014

Kyiv, 22 April 2014. Accordingto the “Best Employer among Professional Candidates” survey - 2013 that EY conductsannually in Ukraine, the most important employer choice criterion is theavailability of opportunities for personal and professional growth. Ninety-four percent of respondents supported thisposition – a slightly higher percentage than cited salary levels as a criterionof an employer’s choice. Moreover, a potential employer’s market position,career growth and learning opportunities as well as an opportunity to obtain aninternational work experience are also of a great importance according to 80%of respondents. It is worth mentioning that in 2013 professionals demanded moreof employers and considered a greater number of employer attractiveness factorsthan they did in 2012.

“It’s a pleasure to observe that professionalsshift their focus towards development and approach the employer selectionprocess strategically,” says Olga Gorbanovska, a Partner and the Head of the HumanCapital practice at EY, which provides personnel-relatedservices in Ukrainefor more than 15 years. “Thatsort of approach will in the long-term increase the market value of humanresources and bolster competition on the Ukrainianlabor market among both professional candidates and employers.”

Around 3,000 professionalcandidates from various industries and withtwo or more years ofwork experience took part in the survey in2013. The study defined Ukraine’s bestemployers in 2013 on the basis of the general and industry-specific employerrankings. The study also analyzed in detail employer attractiveness factors; sources of information about employers; and other mechanisms thatcan affect an employer’s brand. These latter include labor migration trends,recruitment process deficiencies and issues that compel employees to leavetheir jobs.

Best employers

According to EY’s methodology, participantsindependently indicated up to three companies they would like to work for bytheir attractiveness, in a descending order (no choice options were provided tothe participants). After that, participants could select preferred industriesand choose the best employers from the suggested lists of companies organizedby industry.

Professionalsindependently indicated more than 700 companiesfor which they would like to work. Production,FMCG and IT companies were among the most frequently mentioned employers in2013.  

Most of Ukraine’sTop 20 employers are large international and Ukrainian companies with well-knownbrands. According to the survey, the most attractive employerbrands for professionalcandidates are, in an alphabetical order, Coca-Cola,DTEK, Google, Kyivstar, Metinvest, Philip Morris, Procter & Gamble, Roshen,SCM and one ofthe Big 4audit companies.

 

Sources of information

The rapidexpansion of Internet technologies has significantly affected how jobcandidates perform an employment-related research. Internet resources were themost popular sources of information about employers among all viablealternatives. Professional candidates widely used job portals and corporatewebsites to look up information about employers. But traditional sources ofinformation still remain relevant. In fact, about half of all respondents obtaininformation about employment opportunities from their relatives, acquaintances,business partners and traditional mass media sources.

Other issues

The percentage of professionalcandidates who are ready to relocate abroad for employment purposes nearly doubled in 2013 as compared to 2012. But themajority of respondents do not intend to leave the country in theshort-term perspective.

Among the main recruitment process deficiencies that professionals indicated there wereunclear candidate selection processes and incorrect information in a job vacancy descriptions.

A moreattractive job prospects available elsewhere and an unsatisfactory compensationwere the mainreasons for which an average professional candidate left a job. It is remarkable that professional candidates are more likely to quit because of a negative team atmosphere than because of difficult relations withmanagement.

About the survey

Creating a successful employer brand is crucial for the sustainable developmentof any company in a competitive environment. EY’s regular “Best Employer among Professional Candidates” and “Best Employer among Students” surveys allow for monitoring overall changes in employer attractivenessas well as key structural changes that affect the development and promotion ofthat attractiveness.

EY expressesits special thanks to the rabota.ua job portal and the Kyiv Post weekly for their help incollecting the questionnaires.

TheHuman Capital practice at EY Ukraineconducts research projects pertaining to employer image among employees, contractors,customers and business partners. EY also provides advisory services in employerbrand management and other human resource functions.

 

About EY

EY is a global leader in assurance, tax, transaction and advisoryservices. The insights and quality services we deliver help build trust andconfidence in the capital markets and in economies the world over. We developoutstanding leaders who team to deliver on our promises to all of ourstakeholders. In so doing, we play a critical role in building a better workingworld for our people, for our clients and for our communities.

 

EY works together with companies across the CIS and assists them inrealizing their business goals. 4,600 professionals work at 20 CIS offices (inMoscow, St. Petersburg, Novosibirsk, Ekaterinburg, Kazan, Krasnodar, Togliatti,Vladivostok, Yuzhno-Sakhalinsk, Almaty, Astana, Atyrau, Bishkek, Baku, Kyiv,Donetsk, Tashkent, Tbilisi, Yerevan and Minsk).

 

EY refers to the global organization, and mayrefer to one or more of the member firms of Ernst & Young Global Limited,each of which is a separate legal entity. Ernst & Young Global Limited, aUK company limited by guarantee, does not provide services to clients. For moreinformation about our organization, please visit ey.com.

This press release has beenissued by EYGM Limited, a member of the global EY organization that does notprovide any services to clients.

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