SoftServe, Inc., a leading global provider of proven high quality software development and consulting, and Anheuser-Busch InBev, Inc., one of the world's top-5 consumer products companies, have announced a joint “Discovery Club” meeting to take place in Lviv, Ukraine, on September 9, 2011.

The “Discovery Club” is a project started by Anheuser-Busch InBev to help employees generate and realize their innovative ideas. With innovations being the main focus of the discussions, the monthly one-day gatherings of the club are always conducted in unusual creative places or innovation-related companies. This month’s meeting is being held at SoftServe, an award-winning company focused on innovative and leading-edge technologies such as SaaS/Cloud and Mobility solutions.

The joint meeting will be conducted in a workshop format, with SoftServe`s employees sharing their expertise in the areas of Fast Moving Consumer Goods (FMCG), Remote Management best practices and Social Networking advantages. The planned brainstorming session on ideas from AB InBev employees and SoftServe holds the promise of becoming the highlight of event with lively constructive and enthusiastic discussions to initiate innovative solutions.

“Understanding our partners` needs and doing our best to come up with the most suitable answers to their challenges has always been the main principle of our company`s work and our unchanging core business value,” said Serhiy Kharytonov, CTO of SoftServe, Inc. “We welcome the opportunity to participate in events like these, as they help us learn more about our partners’ business, better grasp their industry situation and generate ideas to create outstanding progressive solutions in the mutual development of a collaborative partnership.”

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depository Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world's top five consumer products companies. A true consumer-centric, sales driven organization, Anheuser-Busch InBev manages a portfolio of well over 200 beer brands that includes global flagship brands Budweiser®, Stella Artois® and Beck’s®, fast growing multi-country brands like Leffe® and Hoegaarden®, and strong “local champions” such as Bud Light®, Skol®, Brahma®, Quilmes®, Michelob®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, and Jupiler®, among others. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico's leading brewer and owner of the global Corona® brand. AB InBev’s dedication to heritage and quality is rooted in brewing traditions that originate from the Den Hoorn brewery in Leuven, Belgium, dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, which traces its origins back to 1852 in St. Louis, USA. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser-Busch InBev leverages the collective strengths of its approximately 114,000 employees based in operations in 23 countries across the world. The company strives to be the Best Beer Company in a Better World. In 2010, AB InBev realized 36.3 billion US dollar revenue.

For more information, please visit www.ab-inbev.com.

About SoftServe Inc.

SoftServe is a leading global provider of proven high quality software development, testing and consulting services. We are committed to bringing the best commercial software to independent software vendors and enterprises. We combine our unmatched experience with best practices delivering SaaS/Cloud, Mobility and SDLC innovative solutions. With an onshore/offshore delivery model, we collaborate with our customers helping them drive their business and differentiate themselves within their markets. SoftServe has successfully completed over 2,500 projects for over 150 global companies. Founded in 1993, SoftServe is headquartered in Fort Myers, Florida, with an award-winning development organization based in Ukraine and the Philippines.
For more information, please visit www.softserveinc.com.