Stella Artois’ firstglobal social impact campaign Limited-edition Chalices help supportthe cause

One Chalice provides five years of clean water to one person in the developing world

(LEUVEN, BELGIUM – January22, 2015) – Today, with the supportof Water.org and its co-founders Matt Damon and Gary White, Stella Artois launched its first global social impact campaign‘Buy a Lady a Drink’ to drive awarenessof the global water crisis and help provide solutions. Every day, women around the world spend a combined200 million hours collecting clean water for their families.‘Buy a Lady a Drink’ aims to help put a stop to these water-collecting journeys, so women can start new journeys of their own.

Stella Artois hasmade a donation of $1.2 million USD to Water.org and is now invitingconsumers to join the cause by purchasing limited-edition Chalices. One Chalice will help Water.orgprovide five years of clean water to one person in the developing world. Beyond purchasing a Chalice,consumers will also be able to learn more about the Stella Artois ‘Buy aLady a Drink’ campaign,thepartnership with Water.org and stories of women directlyimpacted by the global water crisis by visiting  http://www.BuyALadyADrink.com. 

"We’re honored to be joining forceswith this premier global brand that has steppedup to support Water.organd help us raise awareness of the watercrisis,” said Gary White, co-founder of Water.org. 

“Awareness is as important as fundraising,” said Water.orgco-founder Matt Damon. “We want peopleto understand the issuein all its complexity.” 

The three uniqueand beautifully designed Chalices were inspiredby traditional handcrafted objects from three of the developing countries where Water.org operates, including textiles from India, baskets from Ethiopia and pottery from Honduras. Consumers can purchase the Chalicesat Amazon.com in the UnitedStates, Shop.StellaArtois.com in the United Kingdom, TheChaliceStore.com in Argentinaand at the Visitor’s Center at the Stella Artoisbrewery in Leuven, Belgium.

“We are proud to join Water.org, Matt Damon and Gary White to help raise awarenessof the globalwater crisis that affectsmore than 750 million peoplearound the world, andsupport Water.org’s effortsthrough donations and the sale of these stunningly-designed Chalices,” said Miguel Patricio,Chief Marketing Officer,AB InBev.

“Water.org’s current success shows we can make a difference in solving the water crisis,” said DeboraKoyama, Global Vice President, StellaArtois. “As a key ingredient in our beers, water is a naturalresource Stella Artois aims to protect and preserve.We are delightedto enlist millions of Stella Artoisfans around the world in this effort, as well as the iconic Stella Artois Chalice as the symbol of this campaign.” 

StellaArtois & ‘Buya Lady a Drink’ at SundanceFilm Festival 

ThroughStella Artois’ annual  sponsorship  of the Sundance Film Festival, ‘Buy a Lady a Drink’ will formallylaunch on the opening night. The evening will featurean exclusive premierof the ‘Buy a Lady a Drink’ campaign films, a panel conversation with Gary White, Frederick Scott, Fred&Nick, Debora Koyama, Global VP of Stella Artois and Carol Clark, Global VP of Better World, AB InBev, and a celebration to kickoff the global campaign.Additionally, the Stella Artois-branded space will feature an engaging “Water Wall,” which will allow guests and partygoers to learn more about the initiative, make donations and interact with water vesselsto underscore the impact that journeys have on the everyday lives of women inthe developing world.

 TheGlobal Water Crisis:Captivating Films & Photography 

StellaArtois and Water.org enlisted celebrated creative artists to produce captivating films and photography for the campaign,including GrammyAward-nominated directors Fred&Nick and noted photographer Chris Ozer. 

Chris Ozer and Fred&Nick’s Frederick Scott and Nicolas Jack Davies traveled with Water.orgto India to film and photograph real storiesof women who have been impactedby the water crisis, and how improved access to clean water has transformed their futures.‘Walking to Water’ and ‘Life With Water’ offer an intimateview of the everydaychallenges women in the developing world face every day, and the dramatic changesthat access to clean watercan make in their lives. 

Chris Ozer traveledto Honduras and Ethiopia with Water.orgto capture a series of 90 pure, poignantstill images. 

Fred&Nick also created a short film featuringMatt Damon to introduce the campaign. 

All films and photography can be found onwww.BuyALadyADrink.com. 

StellaArtois, AB InBev and Water

Stella Artois is proudly brewed by AB InBev, the leading globalbrewer. ‘Buy a Lady a Drink’ is one program in an extensive series of water-related efforts the company has undertaken in its long-standing commitmentto water conservation and protection.The companyis currentlyspearheading a multi-year, global program to reduce water risks and improvewater management, protect watersheds and reduce global water usage. Water is essentialto AB InBev products,as well as to the social, economic and environmentalwell-being of communities where the company operates.

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