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CNH INDUSTRIAL – BUSINESS SUCCESS STORY IN UKRAINE
U.S.-Ukraine Business Council (USUBC), Wash, D.C.,
Friday, December 4, 2015
WASHINGTON, D.C.-- CNH Industrial, a global leader in the capital goods sector, is committed to bringing the most advanced products and services to the Ukrainian market in the agricultural, construction and commercial vehicles segments. Through its brands CNH Industrial has been present in the Ukraine for some 20 years, and their strategic dealer network benefits from a nationwide geographic reach.
Today, the Ukrainian headquarters of CNH Industrial are located in Kiev from where its agricultural brands Case IH and New Holland Agriculture, construction equipment brand Case Construction Equipment and its commercial vehicles brand Iveco are managed.
COMMERCIAL VEHICLES: EXCELLENCE IN ALL AREAS
The Iveco commercial vehicles brand entered the Ukraine in 1996, initially as a vehicle constructor, and since 2003 solely as a commercial force. Customers can choose from the full range of commercial vehicles, including the renowned Daily Van, crowned International Van of the Year® 2015, the medium duty Eurocargo truck and the heavy duty Stralis truck. A network of five strategically placed dealerships provides commercial and aftersales support to the country’s hauliers and logistics operators.
Iveco provides specialist vehicles to Borispol airport. The half-cab Ambulift Doll Medical Unit enables passengers of reduced mobility to safely and comfortably board and disembark an aircraft. Additional airside support comes courtesy of four Eurocargo trucks, with lifting bodies that permit inflight catering services to be delivered directly to the aircraft door.
In the picture: Four Iveco Eurocargos equipped with a lifting body at Borispol airport, are able to deliver inflight catering services direct to the aircraft
AGRICULTURAL EQUIPMENT: IMPROVING PRODUCTIVITY THROUGH STATE-OF-THE-ART FARMING TECHNOLOGY
In the picture: The New Holland Agriculture T9 tractor with Brochard Constructeur manure spreader captures the world spreading record in the Ukraine. This event was supported by the local Ukrainian team.
The rich fertile soils of the Ukraine are world famous. CNH Industrial agricultural brands Case IH and New Holland Agriculture are an established force, supporting the entire range of agribusinesses, from the family farmer right through to the very largest agricultural enterprises.
NEW HOLLAND AGRICULTURE: CLOSE TO UKRAINIAN FARMERS
New Holland Agriculture’s connections with the Ukraine date back to May 1997. Today, Ukraine’s farmers can count on seven dealers, which ensure complete geographical coverage. The full product range comprising combine and forage harvesters, balers and tractors, from compact TD5 models through to the most powerful 700hp T9 range, are sold. New Holland combines are the market leaders in the Ukraine, testament to their advanced harvesting capabilities.
New Holland Agriculture’s commitment to Ukrainian farming is confirmed through its long-standing support of the Agrarian Elite of Ukraine programme, which seeks to promote and reward the most advanced and innovative agricultural practitioners.
Its ‘Close to Farmers’ philosophy was reinforced in 2014, following a country-wide demonstration programme, which brought the full range of agricultural equipment, including precision farming solutions, to the country’s farmers. This 15-stop tour crossed the nation, bringing the latest agricultural advances direct to farmers. This has been further enhanced in 2015, as customers purchasing combine and forage harvesters and large square balers have been provided with free training sessions to enable them to optimise their machines’ productivity.
NEW HOLLAND HELPS ESTABLISH A SPREADING WORLD RECORD IN THE UKRAINE
In 2014 New Holland Agriculture partnered with Brochard, a French manufacturer of manure spreaders, to establish a new manure spreading world record. Ukraine was the natural choice for such an undertaking with its large flat fields.
The impressive New Holland T9.615, 613hp tractor was used to pull the mighty Brochard Constructeur spreader, and spread 4,217 tonnes of manure covering some 221.8 hectares in a twenty-four hour period.
CASE IH: WORKING WITH FARMERS TO DRIVE AGRICULTURAL PRODUCTIVITY
Case IH’s commitment to the Ukraine stretches back over fifteen years and is structured on the belief that the country’s vast agroholdings require the most advanced, productive equipment in order to enhance their productivity and profitability.
Professional Ukrainian agribusiness's benefit from the full range of Case IH products which are distributed in the country including tractors, combine harvesters, balers and tillage equipment, all of which is supported by four professional dealerships.
CASE IH: LOCAL PARTNERSHIPS FOR UKRAINIAN EXCELLENCE
In the Picture: Ukrainian service technicians and combine operators from Kernel receive in-depth training to unlock the full potential of the efficient Case IH Axial Flow® combines.
Case IH has entered into a strategic collaboration with Kernel, Ukraine’s largest producer and supplier of agricultural produce in the Black Sea region to global markets. A full range of Case IH products have been tested on Kernel farms, including the articulated Quadtrac tractor and tillage equipment, evaluating not only their productivity but also the agronomic impact on the company’s farms.
Case IH also believes in investing in local communities and to this end has embarked on an extensive training programme. Kernel service personnel have been invited to the brand’s European Headquarters in St. Valentin, Austria and a comprehensive local training programme including specific courses for service technicians and commercial teams has also been implemented. Particular emphasis was placed on combine operator and service training, in order to optimize machine performance, and some 50 individuals have benefitted from this service.
Furthermore, this partnership has been instrumental in the introduction of AFS Precision Farming technology, including training for customer facing personnel and product specialists, both domestically and in Zedelgem, Belgium. Local demonstrations and compatibility testing was also carried out on a range of the most commonly used implements to demonstrate the advantages of such technology.
CNH Industrial’s construction brand Case Construction Equipment has been present in the Ukraine since 2006 and offers a range of products which are meet domestic requirements.
NOTE: For more information on CNH Industrial please visit www.cnhindustrial.com
USUBC NOTE: CNH Industrial as a long-time member of th e U.S.-Ukraine Business Council (USUBC).